7 Digital Marketing Trends You Need to Know About in 2021
2020 was a lot. COVID-19, as well as other major social movements, such as Black Lives Matter or the Uyghur humanitarian crisis, impacted and changed the way we work, shop, consume media, interact with...
View ArticleThe 2 Netflix Documentaries that Started My Sustainable Fashion Journey
When I first started hearing about sustainable fashion and about how we need to make the industry more sustainable and ethical, I was a bit confused. So I began watching documentaries to learn more...
View ArticleMy 9 Tips for Mindful Shopping
Did you know that the average person buys 60% more items of clothing and keeps them for about half as long as 15 years ago? And why is that you may ask?Well nowadays, with the advent of the Internet,...
View ArticleWhat is Content Marketing? (and Why We Need It to Promote Sustainability)
When I was doing by Business Management Bachelor, I learnt a whole lot about marketing: how to analyse markets, how to segment and so on. I left with the basic principles and practices of marketing,...
View ArticleThe Ultimate Sustainable and Ethical Fashion Glossary
When you discover sustainable fashion, a whole new world of possibilities opens up before your very eyes. In the process, you also encounter a whole new lot of terminology you didn't know before. It...
View Article7 Powerful TED Talks About Sustainable Fashion
Sustainable fashion. These are two words we keep hearing more and more (not sure what sustainable fashion means exactly? I've prepared the ultimate sustainable and ethical fashion glossary for you).The...
View Article6 Must-Read Books on Sustainable Fashion
At the beginning of your sustainable fashion journey, you start to uncover a ton of information and issues, like just a lot of stuff you didn't know before. You might start watching some documentaries,...
View ArticleTools that Boost my Productivity Working Freelance
Working freelance is great. You’re able to work from home or cool little cafes, you are your own boss, you do what you love, no 9-to-5, you set your own hours and your own schedule."Wait. My own...
View Article5 Podcasts for Fashion Entrepreneurs
Nowadays it seems like literally everyone and their neighbour is launching a podcast. It looks like the podcast has replaced the good old Instagram scrolling on your way to work.For entrepreneurs,...
View Article10 Ways to Increase Your Instagram Engagement
Created 10 years ago, Instagram is today one of the biggest (and busiest) social media platforms.With 90% of users following at least one brand, Instagram has become prime real estate: it’s a highly...
View ArticleA Brief History of Ethical and Sustainable Fashion
Since the collapse of the Rana Plaza garment factory in Bangladesh in 2013, which killed thousands of workers, the fashion industry's interest in sustainable and ethical fashion has grown...
View ArticleHow to Create a Content Calendar
If you’ve started having a look at digital marketing for your business or even creating your own communication strategy, you’ve surely come across “content calendars”. But what exactly is a content...
View ArticleWhat Is Sustainable Digital Marketing?
Sustainability is no longer a buzzword. More and more consumers are asking brands to do better and are interested in reducing their impact on the people and the planet. A 2019 survey by Hotwire even...
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